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๐—ง๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ: ๐—” ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฆ๐˜‚๐—ฝ๐—ฒ๐—ฟ๐—ฝ๐—ผ๐˜„๐—ฒ๐—ฟ

Writer's picture: Alison Conigliaro-HubbardAlison Conigliaro-Hubbard

Updated: Dec 18, 2024

We all make countless ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ every dayโ€”decisions rooted in data, strategy, and analysis-personally and professionally. But thereโ€™s another tool in our leadership arsenal that often goes overlooked: ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ.ย 


While these words (๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ) often get used interchangeably, language has power and the distinction between the two is critical, especially when it comes to how we show up as leaders in and outside the workplace.


๐—” ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป typically involves weighing pros and cons, analyzing information, and selecting the best route based on the circumstances. For example, โ€œ๐™„ ๐™๐™–๐™ซ๐™š ๐™™๐™š๐™˜๐™ž๐™™๐™š๐™™ ๐™ฉ๐™ค ๐™œ๐™ค ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฉ๐™๐™ž๐™จ ๐™ซ๐™š๐™ฃ๐™™๐™ค๐™งโ€ implies a careful evaluation of the options. Itโ€™s strategic, calculated, and logical.


๐—” ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ, on the other hand, goes deeper. Itโ€™s not tied to the dataโ€”itโ€™s tied to your commitment. A choice says, โ€˜๐—ก๐—ผ ๐—บ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ถ๐—ฟ๐—ฐ๐˜‚๐—บ๐˜€๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ๐˜€, ๐—œ ๐—ฎ๐—บ ๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ถ๐˜€ ๐—ฝ๐—ฎ๐˜๐—ต ๐—ฎ๐˜€ ๐—บ๐—ถ๐—ป๐—ฒ.โ€™ Itโ€™s a powerful stand to take because it comes from within, reflecting your values and priorities rather than the external situation.


For example: โ€œ๐™„ ๐™๐™–๐™ซ๐™š ๐™– ๐™ฅ๐™–๐™˜๐™ ๐™š๐™™ ๐™˜๐™–๐™ก๐™š๐™ฃ๐™™๐™–๐™ง ๐™›๐™ž๐™ก๐™ก๐™š๐™™ ๐™ฌ๐™ž๐™ฉ๐™ ๐™™๐™š๐™–๐™™๐™ก๐™ž๐™ฃ๐™š๐™จ, ๐™–๐™ฃ๐™™ ๐™„ ๐™จ๐™ฉ๐™ž๐™ก๐™ก ๐™˜๐™๐™ค๐™ค๐™จ๐™š ๐™ฉ๐™ค ๐™—๐™ค๐™ค๐™  ๐™ฉ๐™๐™–๐™ฉ ๐™ฉ๐™ž๐™ข๐™š ๐™ฌ๐™ž๐™ฉ๐™ ๐™– ๐™ฅ๐™š๐™ง๐™จ๐™ค๐™ฃ๐™–๐™ก ๐™ฉ๐™ง๐™–๐™ž๐™ฃ๐™š๐™ง.โ€ The message here is clear: despite the external pressure, youโ€™ve claimed ownership of your priorities. Youโ€™re making a commitment to something that matters, and you will make it work.


This distinction matters in leadership because choices drive a new level of energy, empowerment, motivation, clarity, and resilience. When you choose a pathโ€”not because the data tells you itโ€™s the best route, but because it aligns with your vision and prioritiesโ€”you take ownership. You stop waiting for perfect conditions or ideal circumstances, and you make things happen because you say they will.


When humans operate from a place of choice:


๐Ÿ’ก ๐—–๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ด๐—ฟ๐—ผ๐˜„๐˜€.You trust yourself to navigate challenges, even if the path isnโ€™t obvious.


๐Ÿ’ก ๐—œ๐—ป๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฝ๐—ฒ๐—ป๐˜€. Your focus shifts to making the choice work, instead of questioning it.


๐Ÿ’ก ๐—ฌ๐—ผ๐˜‚ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€. Your clarity and conviction empower your team and people around you to take ownership of their roles and decisions.


Choice is a commitment to your leadership and to the impact you want to create. Itโ€™s not about allowing the circumstances to guide youโ€”itโ€™s about owning the circumstances and moving through them anyway.


The next time you face a crossroads, ask yourself: โ€œWhat am I choosing?โ€ Because when you choose to own the moment, the ripple effect is transformativeโ€”for you, your team, and your results.


What will you choose today?



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