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šŸ” Unveiling the Illusion of 100%: Questioning the Hidden Possibilities of True Effort āœØ

Writer: Alison Conigliaro-HubbardAlison Conigliaro-Hubbard

Oftentimes I hear people talking about giving 110%. I saw it yesterday and it got me thinking, first, that there is no such thing as 110%, but more importantly, what IS ā€˜giving 100%ā€™ really? Of course, there are times when we have pushed ourselves to the core, and we believe without question that we have given everything weā€™ve got to a project, to a relationship, to a competition, to an opportunity, to a teamā€¦.


As an example, I think back on a time in my career ā€“ decades ago ā€“ when I gave everything I had in the tank toward building the strategy and execution of customer experiences as a product marketing leader in tech. In the end, our customers were happy. The main stakeholders in the business were happy. But as I look back years and many lessons later, there were people on my extended team who werenā€™t so happy with me. I was demanding. I was pretty ego-driven. I donā€™t think I listened to other perspectives as well as I could have. So, in reality ā€“ at the time it was about MY win with MY customers and primary stakeholders, no matter how other contributors felt.


Many lessons learned, but while at the time I thought without hesitation that I gave 100% (even the elusive 110%), what revealed itself over the years to come is that I may only have given 90%. That extra 10% could have been used being a better listener, being more inclusive of other peopleā€™s ideas and perspectives. The biggest win would have come from everyone feeling their biggest win.


So what would it be like to sit back and just be with the question: what if what I thought to be 100% was really 90%? What might be hidden from me right now that would get me truly ā€˜giving 100%ā€™?




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