𝗛𝗼𝘄 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗩𝗶𝘀𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗠𝗼𝘃𝗲𝘀 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻

A vision statement isn’t just a string of words that sound impressive. It’s not about what looks good on a website or what others might approve of. A real vision—the kind that fuels action—starts in the heart.

Whether you're defining a corporate vision or your own leadership path, the key is connection. If your vision doesn’t ignite something inside you, how will it inspire action in the real world?

Similarly, if you’re an organization, if it doesn’t ignite something inside each employee, how can you assume alignment in action?

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲:

𝗦𝘁𝗮𝗿𝘁 𝗪𝗶𝘁𝗵 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝘀𝘁 – What’s truly important to you (or your organization)? What impact do you want to make? Strip away what sounds “right” and get to what feels real. (𝘠𝘰𝘶 𝘤𝘢𝘯 𝘢𝘵𝘵𝘦𝘯𝘥 𝘮𝘺 𝘧𝘳𝘦𝘦 𝘔𝘢𝘴𝘵𝘦𝘳𝘤𝘭𝘢𝘴𝘴 𝘰𝘯 𝘔𝘢𝘳𝘤𝘩 27𝘵𝘩 𝘵𝘰 𝘥𝘦𝘦𝘱𝘦𝘯 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦)

𝗔𝗻𝗰𝗵𝗼𝗿 𝗜𝘁 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲𝘀 – Your vision isn’t just a goal; it’s a reflection of what fuels you. What values consistently drive your leadership and decision-making? Without them, your vision won’t hold up when things get tough.

𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘁𝘆𝗹𝗲 – There’s no one-size-fits-all way to lead. Think about winning sports teams. Each head coach may have a unique style that helps steer players toward a championship. How do you move toward results? What’s your natural way of inspiring, challenging, or driving change? Your vision should align with how you actually lead.

𝗠𝗮𝗸𝗲 𝗜𝘁 𝗮 𝗖𝗼𝗺𝗽𝗮𝘀𝘀, 𝗡𝗼𝘁 𝗮 𝗦𝗹𝗼𝗴𝗮𝗻 – A true vision doesn’t just sit on paper—it guides decisions and actions. If your vision doesn’t push you to move, refine it until it does. And reconnect with it and what matters about it frequently.

𝗖𝗿𝗲𝗮𝘁𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 – If this is a corporate vision, every employee must understand it and be given the space to consider what makes it meaningful to them. If only 1% of your company has a clue what, why, or how they contribute to the vision, there is no alignment—just assumptions that lead to chaos. And let’s be clear: “Drive EBITDA” is not a vision. Without connection and clarity, there’s no shared target—just disconnected goals that lead nowhere.

As Phil Jackson shared:

"𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘵𝘦𝘢𝘮𝘴 𝘩𝘢𝘷𝘦 𝘤𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺. 𝘛𝘩𝘦𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳, 𝘢𝘯𝘥 𝘵𝘩𝘦𝘺 𝘴𝘢𝘤𝘳𝘪𝘧𝘪𝘤𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘨𝘭𝘰𝘳𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘰𝘯 𝘨𝘰𝘢𝘭."

A vision without alignment is like a team without chemistry—just individuals working in isolation instead of toward a collective win.

If you’re ready to drill down on your vision—whether personal or professional—let’s talk. Clarity isn’t just nice to have; it’s the foundation for real momentum.